Introduction
Was formed in 2007 to service clients wishing to have an integrated media planning and booking service from Wisdom Keys Group and member companies.
Is a member of the Wisdom Keys Group – a Business Marketing Consultancy with a majority black shareholding.
Is underwritten and serviced by The Media Shop – the number one Media Agency in South Africa who booked more than R2.5 billion in advertising in 2006.
Media Shop is a BEE supplier to Wisdom Keys Media – with a black shareholding of 35% - comprising both BEE Consortium and employee ownership.
Our business philosophy - 361°
Media exposure is an ever changing landscape.
Every month a new magazine, newspaper radio station and TV programme is launched or ends.
Wisdom Keys Media offer an integrated strategy, planning and buying service which includes not only traditional advertising space, but also promotional and advertorial buying and non-traditional media investigation.
Media we cover:
| TV |
All stations – commercial,
pay and PBS |
| Radio |
All stations including community stations |
| Outdoor |
Billboards, buses, taxis,
in-store retail options |
| Internet |
Pop-ups, banners, links, interstitials, key words
and search engines |
| Cinema |
Commercials, promotions |
| Print |
Ads, inserts, wrap-arounds, solus positions |
A full circle of services
offered include…
- Media Strategy
- Media Planning
- Implementation planning
- Buying and rate negotiations
- Competitive spend analysis
- Post buying and evaluations - ROI
- Evaluation of media opportunities that arise
- Innovative media solutions
- Media promotional ideas
- Media sponsorships
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361°Media Process
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Media Research tools
Wisdom Keys Media uses:
All Media Product Survey (AMPS)
Radio Audience Measurement Survey (RAMS)
Television Audience Measurement Survey (TAMS)
Individual media appraisals – based on track record, editorial quality and credibility, ABC circulation, media owner, advertising cost |
We use LSM’s (Living Standard’s Measures) where relevant to the project or brand:
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LSM Groups: AMPS 2006(A)
Media Consumption
overview
by LSM
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Media Offices & competencies
in Johannesburg,
Cape Town & Durban
Wisdom Keys Media are able to offer planning and booking services in the three major metropolis of the country.
On the ground media experts mean more access to regional opportunities when needed.
Wisdom Keys Media is based in Bryanston South Africa.
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